KUALA LUMPUR: Eco World Development Group Berhad (EcoWorld), in collaboration with Xiaohongshu (XHS), today announced the launch of the “吉隆坡薯你会玩” Cuti-Cuti Kuala Lumpur Red Dot Event – a month-long cultural and lifestyle celebration at Bukit Bintang City Centre (BBCC).

This event showcases the vibrancy of Kuala Lumpur through Malaysian heritage experiences, artisanal showcases and digital engagement, alongside exclusive shopping rewards. By combining tradition with modern trends, EcoWorld and XHS invite locals and tourists alike to rediscover BBCC.

Dato’ Chang Khim Wah, President & Chief Executive Officer of EcoWorld, said: “At EcoWorld, we believe in co-creating developments that go beyond physical spaces to inspire how people live, connect and experience the city. Partnering with Xiaohongshu allows us to celebrate culture, lifestyle and digital engagement in the heart of Kuala Lumpur, attracting both local and international visitors. BBCC has always been envisioned as a dynamic urban destination, and this event reflects our drive to bring that vision to life.”

EVENT HIGHLIGHTS
Festival Week (27 Sept – 5 Oct) | Mezzanine Floor, TUAH 1895

• Traditional Malaysian games: Congkak, Batu Seremban & Hopscotch
• Pop-up booths with artisanal crafts and local artistry
• Creative workshops: *Lantern Making & Batik Painting
• Special live Gu Zheng performance (5 Oct only)

Full Campaign (27 Sept – 31 Oct) | TUAH 1895, The Labs & LaLaport BBCC

Activation 1: Spend & Redeem: Shoppers at participating tenants can *redeem exclusive Captain Potato limited-edition merchandise with qualifying receipts.

Tier 1: Spend RM200 in 2 same-day receipts (1 from tenants at TUAH 1895/ The Labs + 1 from tenants at Mitsui Outlet Park BBCC/ LaLaport BBCC) → *Redeem Captain Potato limited-edition merchandise

Tier 2: Spend RM500 in 2 same-day receipts (same conditions) → *Redeem premium Captain Potato limited-edition merchandise
Activation 2: Snap, Post & Redeem: Visitors who check in at 3 out of 5 designated event spots, capture photos or videos, and share them on Xiaohongshu with campaign hashtags can *redeem exclusive gifts including tote bags, fridge magnets, or vouchers. * Subject to availability – while stocks last

The Red Dot Event runs daily from 27 September to 31 October 2025, from 10 am to 10 pm at BBCC. For details, please visit:

• EcoWorld on Xiaohongshu: https://www.xiaohongshu.com/user/profile/68282457000000000a03fd09
• Facebook and Instagram: @EcoWorld

PARTICIPATING SPEND & REDEEM PARTNERS
TUAH 1895: Hock Kee Kopitiam, Ministry of Crab, Chef Kecik Boulangerie, Ting Shan Cuisine, Pak Tok, Crafty’s Bar and Lounge
The Labs: Luckin Coffee, O’Briens Irish Sandwich Café, immersify KL, Padi House x Kaki Lima, Kirana Other Partners: LaLaport BBCC, Mitsui Outlet Park BBCC, GSC BBCC LaLaport